Category: Strategy

Successful packaging sells. Any company that invests millions of dollars in product development, consumer research, and marketing expects a return on that ...

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Customers never buy because of product features. They buy because they perceive some "benefit" to those features. Unfortunately, most sales and marketing ...

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Before you start your business, you should plan on starting a business plan. Even if you don't finish it right away, the process itself will help you get ...

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